I recently came across a great article about Shakeology, and the creator Darin Olien. The article talks about the business side of things and refers to Beachbody as a “multilevel marketing powerhouse”, which is awesome to hear because just few years ago Beachbody was considered a small start up company, at least the home based business opportunity side of it was.
The article went on to say that Shakeology creates $100 million dollars annually and that it is responsible for 20% of the company’s business. It also said that the numbers on Shakeology are growing at 100% annually, with no advertising. I guess that means you can credit the Beachbody Coach network for those great growth numbers, that is exactly how the business model of network marking is supposed to work.
The article also discusses the ingredients in Shakeology, and for the most part it gets great reviews from all of the experts that have looked at is. There is some controversy on what these “superfood” ingredients actually do and if they do anything at all. These ingredients have been consumed for thousands of years by indigenous people, but there has never really been and tests done on them. I’m not even sure if tests can be done a proper way. From what I understand, the critical biochemical functions performed by these superfood ingredients takes places on a molecular versus cellular lever. And because each cell is made up of trillions of molecules, these functions cannot even be detected with an optical microscope. This is why nutrition was ignored for so long, doctors and scientists simply couldn’t see what was happening on a molecular level. Of course, now there are electron microscopes that are available, and are just recently becoming widespread so we should have better scientific answers in the future.
There is one simple way to find out the effectiveness of the ingredients in Shakeology, simply test them. In the article, Beachbody’s chief science officer Bill Wheeler says, “we are conducting a full-scale clinical trial on Shakeology, 100 people, 100 days, double-blind. At a university medical school.” (Wheeler wouldn’t disclose when the results would be published.) That is great news and I can’t wait for those results to be released.
The article mentions the products Muscle Milk, and Ensure, and categorizes them as Shakeology’s competitor, although they note that Shakeology falls somewhere in between these 2 and that Shakeology isn’t actually a meal replacement shake, but more of a supplement. I was curious on what the people over at foodfacts.com were rating those 2 products and this is what I found. Ensure rated between 53-83 depending on which specific flavor you are drinking, and Muscle Milk rated between 52-81 also depending on the specific flavor being rated.
Great News! Shakeology beats both of the products mentioned above with a 95-97 health score at foodfacts.com. If you have never been on the foodfacts.com site before, go check it out, it is a great site that is very easy to use, and it is completely free.
I paraphrased the article slightly, but you can read the entire piece at http://www.businessweek.com/magazine/the-adventures-of-superfood-man-01262012.html
or find out more about shakeology here:
http://www.mrsbeachfit.tripleresource.com/
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